This is for the homepage and the changes that are required:

1. Top left Memory 1 logo: Add in the trademark icon.

2. Sub-headline and text body: Add the trademark icon.

3. General rule: Anything that comes with Memory 1, put in the trademark logo.

As for the hero shot on the homepage, the client is looking for something less distracting. The current image focuses too much on the bed frame rather than the mattress.

The client is looking to have a few specific things:

1. The mattress must be the key focus.

2. The mattress must include the brand logo and the flagship product Vegas logo.

   (a) They have a standard placement for the logo on the mattress.

   (b) This is an actual placement on the actual product.

3. The photo should align with a sleep system, showing a person getting restful sleep.

The key thing here is that the focus must be on the mattress.

As for the changes at the bottom, out of the three specific value propositions, two of them are wrong:

1. For the 30-night trial, it should be a 100-night trial.

2. For the warranty, it is a 10-year warranty instead of a 7-year warranty.

This is also on the homepage, but at the bottom segment. There are three icons required within the value proposition itself. These three icons should show something more specific, rather than three unrelated dots.

For the value proposition on the right side, this should be replaced with the new pressure relief terms that are in the new brand deck.

This is actually on all the product pages. The information on it should be:

1. 100-night warranty

2. 100-night trial

3. 10-year warranty

The segment that needs to be changed is the section under the Add to Cart button.

This is on the segment of all product page, basically the recommended section. The images used right now should be better.

One way we can improve this is to crop away the ceiling in the existing photo because it's unsightly. We will wait for the client to give us better images for replacement next time, but to get on with it right now, we'll just crop the top unsightly ceiling and use the product image as it is.

These need to be phrased better.

1. It is factually wrong because the salespeople do get commission.

2. The critical thing we want to express is that we do not want the visitor or potential client to feel pressured into buying something.

3. The key is for them to come down and experience the sleep system to understand what they are lacking in their bedroom to attain better sleep for recovery.

It is not a sales session; it is more of a discovery session for the potential buyer. We want them to feel that they are here to experience and learn something, rather than dealing with a salesperson trying to sell them something.

This is the old value proposition that is no longer relevant. This segment should actually reflect the new value proposition that is in the new brand guideline. The site should not have anything that mentions the zero gravity experience because that is no longer relevant.

One key thing here is that I think for this whole segment, you can talk about the three core pillars that the mattress provides to give them a better sleep experience (the sleep that actually works).

The three pillars are:

1. Temperature regulation

2. Spine alignment

3. Pressure redistribution

Those should be the main focus of the mattress rather than the old value proposition.

This is the same point for the sales experience that we talked about before the segment:

1. Basically, the salesmen do get commissioned, so it's not factually correct.

2. It is about the potential customer coming down for an experience to learn about things, rather than to be pressurized into a sale.

We do not want people to think that we are trying to sell them something.

The thing to remove is the zero gravity experience. This is not something that is relevant to this brand anymore.

One key factor that separates this specific Vega mattress from the other two is that it contains better and thicker memory foam. This difference in thickness is why this mattress is much more superior than the others and why it can support both back sleepers and side sleepers.

The two buttons are overlapping each other: the shop button and the experience button.

This is a recurring problem for all the product pages.

For this page, after discussion, we will bring the Vega product as the flagship forward, rather than putting it in the middle or at the end.

Basically, customers should come in and first pay attention to Vega (the flagship mattress) before they decide if that is suitable or if they should be looking for other alternatives within their series.